The fact that she broke this release pattern and announced a new album at an awards show, something she's never done before, created a lot of initial buzz around "Midnights."īut in several other respects, Swift set a new standard by reembracing the past and some of her own past best practices. Fans expected Swift's next release to be another re-recording of one of her previous albums, as her past two albums were re-recordings with "Fearless (Taylor's Version)" released in April 2021 and "Red (Taylor's Version)" in Nov. In her acceptance speech for Video of the Year award for "All Too Well (10 minute version) (Taylor's version) (from The Vault,)" at the VMAs in August, Swift surprised the world by announcing that she was releasing her brand new album "Midnights" on Oct. What is it about "Midnights" that has made it the pop star's biggest success yet, and why did it take Swift four more new albums to break her own record? The previous record was 78.7 million streams - held by Swift's "Folklore." With "Midnights," Swift broke her own record again, reaching 185 million streams on its release day. Last fall, "Red (Taylor's Version)" reached 90.8 million streams within its release day and broke Spotify's record for the most-streamed album in a day by a female artist. Rather, her number of streams have consistently grown over the years as the streaming industry has captured more of the music listener market share. It's not like Swift's previous albums weren't successful. "Midnights" topped this record in just four days. sales week by traditional album sales with 1.216 million copies sold. Personal Loans for 670 Credit Score or Lowerįive years ago, Swift's "Reputation" achieved the biggest ever U.S. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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